Monday, 30 January 2017

Studio Production: Target Channel- Channel 4

I have chosen Channel 4 as my target channel for The Big Movie Quiz


TARGET CHANNEL: CHANNEL 4

Channel 4 is the UK's 2nd Public Service Broadcaster, with the BBC being the 1st. However unlike the BBC it is commercially funded which means they have a bit more freedom when it comes to choosing which shows they commission. As a 'publisher-broadcaster' they don't make any original programmes. Every show they broadcast has been bought from an external production company or commissioned to be made by an external production company. They aim to inspire citizenship, to bring diversity to the mainstream, and to cater for everyone. As well as this they aim to reflect the viewpoints of everyone, which recent statistics showing the viewpoints they reflect were 31% BAME, 31% lesbian and gay, and 27% people with disabilities, which is more than most other Public Service Broadcasters around the world. According to their own recent statistics they also have a stronger relationship with young people than most other Public Service Broadcasters, with 52% of 16-34 year olds being registered with them.

In terms of programming they are known for bringing new talent to the masses, and for producing top quality, innovative, late night comedy/entertainment. They produced huge comedies like Father Ted, Peep Show, IT Crowd, The Inbetweeners, Spaced, and Phoenix Nights. As well as this they've produced big quiz/game shows like The Crystal Maze, Countdown, Fifteen to One, and Deal or No Deal. And they mixed the two genres together with shows like 8 Out Of 10 Cats Does Countdown, and Big Fat Quiz of the Year.

8 Out Of 10 Cats Does Countdown
Big Fat Quiz Of The Year
From this research I can say that Channel 4 would be the perfect channel for this show. They have a history of producing comedy shows, quiz shows, and comedy quiz shows, so I think The Big Movie Quiz is a show they'd be interested in commissioning, and I think it'd fit into their schedule nicely at 9pm on a Friday night. With such a large percentage of young people watching their programming, I believe my target audience of 18-44 year olds would be fulfilled if the show was shown on Channel 4.

Channel 4 like to invest in new programming and new talent, so I beleive The Big Movie Quiz would be a programme they'd be interested in commissioning, and so Channel 4 is my target channel.

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