THE LAD BIBLE
The Lad Bible is a an online brand, providing news, entertainment, and community to a global audience. They are followed by half of all men aged 18-24 in the UK, and a fifth of women in the same age group. It's the 12th most visited website in the UK. They claim that they "tell the stories that people want to like and share. We understand the videos and pictures that will go viral. And, we're focused on attracting the best content from our community"
Since being founded in 2012, The Lad Bible has grown from being "a single Facebook page to being a multi channel, multi-brand portfolio which reaches over 150 million people a week". They are active across all platforms, with accounts on Facebook, Instagram, Twitter, Snapchat, Vine, and YouTube. Plus they now have an iOS app, and an Apple TV app. It is very clear that this is an extremely successful online brand. These statistics were taken from their website:
They have branched out into multiple brands:
They are always looking to use their success for good. For example this year they have worked with the RNLI to highlight the dangers of the sea, and they have created their own campaign called "U ok m8?", to help highlight mental health issues in men. They are so big they have they ability to make something viral, and that's why they take video submissions on their website, hoping to find the next viral hit. The brand itself is very simple, and consistent, with a black and white colour scheme. It's instantly recognisable, and can easily be adapted for different branches of the main brand.
Overall it is very clear that The Lad Bible is a very successful online brand, that a lot of it's audience use as their primary online news source. Their brand and their content perfectly match their target audience. This is a perfect example of how something can go from being a Facebook page set up by two friends, to an extremely successful and popular brand that exists across multiple platforms, and employees a lot of people. Let's hope the story would be the same for Student Yak if it were to continue.
Images:
Screenshots from their website.
Sources:
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